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Hi, I'm Ali. I am founder and CEO of Just Drive Media, a strategic communications firm I've been building for nearly 20 years. I'm also a certified performance neuroscience coach, an Inc. contributor, and a perpetual student of what makes people and teams perform at their full potential.
WHAT I DO
JUST DRIVE MEDIA
I lead a strategic communications firm that helps B2B technology companies build influence through an integrated system we call Influence Architecture. PR, content, executive visibility, SEO & GEO visibility, social media and analytics — all designed as a system, not a set of disconnected channels.
Learn more about Just Drive Media
WRITING & SPEAKING
I write about leadership, AI, performance, and the future of influence for Inc. Magazine, the Just Drive Media blog, and here. I speak at conferences and on podcasts about topics ranging from how AI is reshaping brand perception to why high performers burn out.
Follow me on LinkedIn
WORKSHOPS & ADVISORY
I occasionally lead team-building workshops grounded in neuroscience and peak performance research. These are bespoke — designed around your team's specific challenges, whether that's alignment, burnout, goal clarity, or culture. If you're interested, let's talk.
Clients
My distinctive approach and proven results have earned recognition from industry experts and clients alike.
Stacey Clarke
Head of Client Service, People & Culture at Just Drive Media
“Ali is a culture architect who’s been shaping the future of work long before it was cool. With nearly two decades at the helm of an award-winning agency, she’s mastered the art of turning teams into powerhouses of connection and innovation.”
Jodi Olson
Head of Marketing & Communications at X the Moonshot Factory
“Ali is very understated, yet she's a fantastic thought partner, is super strategic, and has a real bias to action - she gets things done! She's also very authentic - you get what you see with Ali - which seems all too rare these days.”
Joe Roualdes
VP of Marketing at Cast AI
“Ali is humble, whip smart, and always goes above and beyond. She's been integral to my success, and my teams' success, and I'm looking forward to doing more amazing work with her in the years to come.”
About ME
Founder/CEO with 20+ years experience
Inc. 5000 Winner
3X Inc. Best Places to Work Winner
PRNews Top Women in PR
Ragan Top Women in Communications
Certified Performance Neuroscience Coach (Flow Research Collective)
I've spent the past 20+ years advising founders, CEOs and comms leaders on marketing and communications strategy. During that time, I took Just Drive Media from what I thought would be a small consultancy that would give me some work/life balance to one of the fastest growing (Inc. 5000), most outstanding (PR Week), Best Place to Work (another Inc. win) tech PR agencies in the world, with the support of my incredible team and colleagues.
A few years ago I hit a wall. The business was growing, but I'd lost sight of why I started it. That sent me down a path I didn't expect — into neuroscience, peak performance research, and the science of flow. I got certified through the Flow Research Collective, built and taught a Maven course on high-performing team culture, and started coaching executives and teams on purpose, energy management, and burnout prevention.
What I learned changed how I lead, how I think about influence, and how I build teams. It also gave me a framework for how I approach life: the best work happens when ambition is backed by alignment — between what you do, what you believe, and how you spend your energy.
Today, my primary focus is running Just Drive Media and evolving how we help companies build real, durable influence. I write about leadership, AI, performance, and the messy reality of building a business and a life at the same time.
A few years ago I hit a wall. The business was growing, but I'd lost sight of why I started it. That sent me down a path I didn't expect — into neuroscience, peak performance research, and the science of flow. I got certified through the Flow Research Collective, built and taught a Maven course on high-performing team culture, and started coaching executives and teams on purpose, energy management, and burnout prevention.
What I learned changed how I lead, how I think about influence, and how I build teams. It also gave me a framework for how I approach life: the best work happens when ambition is backed by alignment — between what you do, what you believe, and how you spend your energy.
Today, my primary focus is running Just Drive Media and evolving how we help companies build real, durable influence. I write about leadership, AI, performance, and the messy reality of building a business and a life at the same time.
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